Smarter Marketing

A new season presents the perfect opportunity to get smarter with your marketing and boost your business at the same time.

We are going to share with you our top 4 ways you can introduce some smarter marketing in your business to achieve new growth!

Get online!!

If you don’t have an online presence, you are missing out on potential leads, and clients.

I read a statistic yesterday that said only 47.1% of Australian businesses have an online presence (Source: Australian Business Statistics (ABS): IT Use and Innovation in Australian Business 2013-2014).  

This statistic is worrying, since the level of Australian’s going online is growing every day, as is the level of Australia’s shopping online! In fact, the value of online retail continues to grow with an estimated worth of $22.1bn last year alone.

If you’re not online – WHY NOT?

Make sure you website is mobile responsive

89% of the population own a smartphone, and 60% own a tablet (2014 Australian Mobile Phone Lifestyle Index).

If you are online, you need to make sure that your website is mobile responsive. 

What does that mean? Essentially, it means that your website can be accessed PROPERLY from a mobile device.

If people need to pinch and adjust the screen to find information, they are going to lose interest. Not only that, Google may not even list you in the search results when people are looking for your products/services. 

Mobile friendly sites are now ranking higher than non-mobile responsive sites. Get mobile today.

Utilise data & stats

Businesses who will achieve the greatest growth moving forward are those who are utilising data and statistics. Data is changing the way marketers are planning for the future, basing our strategy on real facts – not our gut feeling. 

There are different ways to leverage statistics for a more data-driven marketing strategy. We are currently using data to identify challenges or ‘pressure points’ in order to understand a particular target market better. This is allowing us to develop more targeted strategies for our clients, as we can understand what makes their customers tick.

Get your database in order

It has NEVER been more important to have an up to date database. It is considered one the most valuable business resources in the current era, providing the single most targeted and cost effective form of marketing and a means in which a business can invite repeat visitation and referral.

Are you collecting customer details? If so, make sure you are collecting email addresses! Run a competition to build your existing database, or install a sign-up function on your website and Facebook. There are plenty of ways to grow your database, and when you do, make sure you start utilising it to grow your business. Work smarter, not harder.

Do you want to work smarter, not harder?? Check out our website today! Make sure you also like us on Facebook to see more smarter marketing tips!

Website Development...what you need to know!!

For the last 12 months, Adloyalty have been developing websites for businesses throughout the Central West and beyond. We have learnt many lessons along the way, which has led us to write this blog. We aren't fond of 'salesy' blogs, but we can't help it. This blog will focus on the benefits of having your website developed by a local agency (ahem....Adloyalty) as opposed to contracting an agency from another state, or even worse...overseas!!

Access!!

The plus side of having us develop your website? ACCESS!! We make ourselves available for our clients to ensure the website building process is as seamless and efficient as possible. This avoids breakdown in communication and allows us to not only build your website, but great client relationships as well. 

We like to think that we go above and beyond for our clients to make sure they are delivering a fantastic online experience for their own customers.


In house team. Full service agency.

We develop all of our work in-house. We don't contract our work out, meaning we can control the outcome every time. You are in OUR workflow, not someone else's.

Being a full service agency delivering marketing and business consultancy to the entire Central West means your business also benefits from our extensive strategic marketing and digital experience, as well as our market research.

We don't just build your website. We know how your customers access information and we drill down on your target audience to ensure that the information (and images) you are presenting resonates with them. We know the types of information that your customers will be searching for, and we ensure your business will be there when they do. 

We also have the smarts to know how your website can act as a beneficial online selling platform, and make sure you are being seen as the subject matter experts in your field!

Bespoke and user friendly designs

We don't use templates. What differentiates us from our competition is our ability to create bespoke 'one-off' websites that gives your business a point of difference. This also avoids your website being identical to someone else in your field! We don't like template platforms that lock you into a 'box,' they simply don't allow you the design freedom. 

Once we have briefed your website, we deliver two concepts for you to consider, allowing you the flexibility to choose tailored designs and functionality to ensure your business stands out from the crowd.

We also want to make sure that once your website is complete, you can actually use it!! Our platforms allow you to access the website in real view, so you can actually see where you are editing text, and changing images. Genius, we know :)

We're good people, and we are great at what we do.

Last, but certainly not least, we are good people. Most of us grew up in Central West NSW and we love our clients. We work hard to ensure your business is delivering a fantastic online experience, and you are receiving the biggest bang for your buck. 

So what are you waiting for? Click here to see our latest websites, or give us a call today on (02) 6344 1931 to ensure your website is kicking goals!!

Master Digital Marketing - The 4 Digital C's

Stage 4 - Connections

Marketing today is a collaborative effort - both internally and externally. If you are an organisation still questioning Social Media because you are afraid you are going to lose control. 

You already have. 

People are already making comments about you, so you may as well be a part of the conversation.

We established years ago that brands were controlled by the consumer, not marketing departments. This is just the next evolution.

As individuals and businesses we need to maximise the number of users - "Connections" - who will interact with your Content, Conversations and Community. 

It is equally as important that you continue to evaluate which platforms your prospects and influencers are using. Test and identify which works best for you.

Connect with us today to discuss how we can make Digital Marketing work harder for you.

Master Digital Marketing - The 4 Digital C's

Stage 3 - Community




People always want to be a part of a community. This is how we feel safe, and this applies even more when we are customers.

Speaking of communities, who has heard of Birds Nest?

Right, gentleman I am going to bring you up to speed. Birds Nest is an online fashion retailer based in Cooma. Cooma isn't even a destination, it's on route to the snow. 

At last check, they had 92,000 fans in their online community. And every morning - fellas you may be checking the news or the weather - she is checking the Outfit of the Day. Every morning, Birds Nest send it out to their "online community" so she can purchase the whole ensemble including the necklace and the shoes. Just sayin.'

Have you thought about how you can build an online community?

Why not utilise tools such as Facebook Groups? This closed conversation platform can allow you and your customers to share ideas and issues. One of our clients identified an industry sector that they wanted to work more closely with, so they are now doing this. They now have a far greater understanding as to what this groups pain points are, and where they need assistance. 

Think about your customer base, and whether creating a community would benefit them...and you!!

Want to join our online community? Subscribe today!!

Master Digital Marketing - The 4 Digital C's

Stage 2 - Conversations

This month, we will be talking you through Digital Marketing, and how utilising the 4 C’s could revolutionise your business. Stage 2 – Conversations.

Social Media is SOCIAL. Don’t lose sight of this. Don’t keep banging on about your product – particularly if it isn’t funny, doesn’t evolve a cranky cat or in seriousness – doesn’t offer the recipient value.

Social Media users want to talk WITH you at least as much as they want to listen to you. And they expect attention, interaction and answers!

Campaigns are OUT Conversations are IN

Hands up those that regularly join discussions on LinkedIn or Twitter. As businesses we need to be part of the conversation, otherwise how do we build awareness for our subject matter expertise.

More conversations, less promotion. We need to Monitor, Listen, Understand and Act. The quicker you get back to them, the better. And if someone takes the time to Comment, Acknowledge it with a Like.

Create monitoring streams around keywords and phrases. Look for interest cues like “want”, “need” and “love”. Check Social Mention regularly.

Find industry influencers, join their conversations. Set up google alerts and start a conversation of your own.

And remember.....CAMPAIGNS ARE OUT. CONVERSATIONS ARE IN.

Want to start a conversation with us? Click here to find out more.

Master Digital Marketing - The 4 Digital C's

Stage 1: Content Marketing

In May, our very own Caddie Marshall presented at the Central West Business Summit. Her topic? Mastering Digital Marketing. In this presentation, Caddie discussed the decline in the 4 Marketing P’s, and the rise of the 4 Digital C’s.

This month, we will be talking you through Digital Marketing, and how utilising the 4 C’s could revolutionise your business. Stage 1 – Content!

We have all seen the word content floating around, usually with the word ‘marketing’ on the end. So what is Content Marketing?

It’s a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action. That’s a mouth full.

Basically, it is the information about your product or service, and their benefits. It’s what your customers and potential customers are looking for when they are in the actively seeking or are in the research phase of a purchasing decision.

Content should ALWAYS be the focus of your digital marketing. If there is no content, you’re not being found, and most importantly, you’re not making it to the next round of Conversation!

Beyond being found, your content needs to be engaging enough for people to want to Like It, Comment on it and better still - Share it. It needs to offer value.

You don’t need to create all of your content – we are all becoming curators of information.  As humans it is in our makeup to Share Ideas. This is how we have evolved. And it will be how businesses evolve.

SO, remember to invest the time to review trending topics to capitalise on what is popular and topical and participate in conversations. HINT: Check trending #hashtags. 

Adloyalty are "Masters" in Digital Marketing. Click here to read about our services that could help take your business to the next level.

Central West Business Summit - Worth the Climb

Event Organisers Tamara James, Caddie Marshall and Dannielle Jenkins with Keynote Speaker Michael Pascoe

The Central West Business Summit last Tuesday bought together the best of the best. Over 155 people congregated at the Orange Ex-Services Club for the inaugural event, representing over 100 different businesses across 15 industry sectors.

Presented by marketing & business consultancy Adloyalty and workforce specialists, PulseHR the Summit featured an entertaining post-budget review from Michael Pascoe, as well as presentations from business experts from Adloyalty, PulseHR, Telstra, BEC, AusIndustry and Regional Development Australia.

 “We are so pleased with the level of attendance and support from local businesses, from varying growth industries across the Central West such as manufacturing, mining, construction, health & education.” Everyone embraced the opportunity and really enjoyed the day.” Event Coordinator, Dannielle Jenkins said.

Key topics & business issues that were discussed included Digital Marketing & Business Tools, HR, Finance & Investment & Business Planning.

AusIndustry also took the opportunity to discuss their funding opportunities for businesses in key industry growth sectors across the Central West as a part of the Entrepreneurs Infrastructure Programme.

“There is funding available for certain industry groups within the Central West, which is very exciting for regional growth & development. Please visit business.gov.au for more information.” Dannielle said.

The Summit also featured a Business Expo, which showcased key services available to take business to the next level. Exhibitors included Adloyalty, PulseHR, Skillset, AusIndustry, Telstra, Australian Institute of Company Directors, Phocas Software, Prime7, Adbox, Yates Baker Mclean and Xero. This also provided businesses with an opportunity to network and see what else is out there to help achieve growth & success.  

“Networking is such a vital part of doing business in Regional NSW, and allows you to be exposed to greater opportunities for growth. We have seen an incline in business networking groups such as Renweld and the Orange Young Professionals, both of who had representatives attend on the day.” Dannielle continued to say.

The Summit team have also heard some fantastic feedback, which has reinforced the need to host an annual event. 

“Based on the level of interest, we are very excited to announce that the Summit will return in 2016! Meet you at the top!!” Dannielle concluded.

If you would like to register your interest, please visit www.centralwestbusinesssummit.com.au