Stage 1: Content Marketing
In May, our very own
Caddie Marshall presented at the Central West Business Summit. Her topic?
Mastering Digital Marketing. In this presentation, Caddie discussed the decline
in the 4 Marketing P’s, and the rise of the 4 Digital C’s.
This month, we will be
talking you through Digital Marketing, and how utilising the 4 C’s could
revolutionise your business. Stage 1 – Content!
We have all seen the
word content floating around, usually with the word ‘marketing’ on the end. So
what is Content Marketing?
It’s a strategic
marketing approach focused on creating and distributing valuable, relevant and
consistent content to attract and retain a clearly defined audience and
ultimately, to drive profitable customer action. That’s a mouth full.
Basically, it is the
information about your product or service, and their benefits. It’s what your
customers and potential customers are looking for when they are in the actively
seeking or are in the research phase of a purchasing decision.
Content should ALWAYS be the focus of your digital marketing. If there
is no content, you’re not being found, and most importantly, you’re not making
it to the next round of Conversation!
Beyond being found, your content needs to be engaging enough for people
to want to Like It, Comment on it and better still - Share it. It needs to
offer value.
You don’t need to create all of your content – we are all becoming
curators of information. As humans it is
in our makeup to Share Ideas. This is how we have evolved. And it will be how
businesses evolve.
SO, remember to invest the time to review trending topics to capitalise
on what is popular and topical and participate in conversations. HINT: Check trending #hashtags.
Adloyalty are "Masters" in Digital Marketing. Click here to read about our services that could help take your business to the next level.
