Stage 2 - Conversations
This month, we will be talking you through Digital
Marketing, and how utilising the 4 C’s could revolutionise your business. Stage 2 – Conversations.
Social Media is SOCIAL. Don’t lose
sight of this. Don’t keep banging on about your product – particularly if it
isn’t funny, doesn’t evolve a cranky cat or in seriousness – doesn’t offer the
recipient value.
Social Media users want to talk
WITH you at least as much as they want to listen to you. And they expect
attention, interaction and answers!
Campaigns are OUT Conversations are IN
Hands up those that regularly join
discussions on LinkedIn or Twitter. As businesses we need to be part of the
conversation, otherwise how do we build awareness for our subject matter
expertise.
More conversations, less
promotion. We need to Monitor, Listen, Understand and Act. The quicker you get
back to them, the better. And if someone takes the time to Comment, Acknowledge
it with a Like.
Create monitoring streams around
keywords and phrases. Look for interest cues like “want”, “need” and “love”.
Check Social Mention regularly.
Find industry influencers, join
their conversations. Set up google alerts and start a conversation of your own.
And remember.....CAMPAIGNS
ARE OUT. CONVERSATIONS ARE IN.
