Stage 4 - Connections
Marketing today is a collaborative effort - both internally and externally. If you are an organisation still questioning Social Media because you are afraid you are going to lose control.
You already have.
People are already making comments about you, so you may as well be a part of the conversation.
We established years ago that brands were controlled by the consumer, not marketing departments. This is just the next evolution.
As individuals and businesses we need to maximise the number of users - "Connections" - who will interact with your Content, Conversations and Community.
It is equally as important that you continue to evaluate which platforms your prospects and influencers are using. Test and identify which works best for you.