Stage 1: Content Marketing
In May, our very own Caddie Marshall presented at the Central West Business Summit. Her topic? Mastering Digital Marketing. In this presentation, Caddie discussed the decline in the 4 Marketing P’s, and the rise of the 4 Digital C’s.
This month, we will be talking you through Digital Marketing, and how utilising the 4 C’s could revolutionise your business. Stage 1 – Content!
We have all seen the word content floating around, usually with the word ‘marketing’ on the end. So what is Content Marketing?
It’s a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action. That’s a mouth full.
Basically, it is the information about your product or service, and their benefits. It’s what your customers and potential customers are looking for when they are in the actively seeking or are in the research phase of a purchasing decision.
Content should ALWAYS be the focus of your digital marketing. If there is no content, you’re not being found, and most importantly, you’re not making it to the next round of Conversation!
Beyond being found, your content needs to be engaging enough for people to want to Like It, Comment on it and better still - Share it. It needs to offer value.
You don’t need to create all of your content – we are all becoming curators of information. As humans it is in our makeup to Share Ideas. This is how we have evolved. And it will be how businesses evolve.
SO, remember to invest the time to review trending topics to capitalise on what is popular and topical and participate in conversations. HINT: Check trending #hashtags.
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