Tuesday, June 30, 2015

Master Digital Marketing - The 4 Digital C's

Stage 3 - Community

People always want to be a part of a community. This is how we feel safe, and this applies even more when we are customers.

Speaking of communities, who has heard of Birds Nest?

Right, gentleman I am going to bring you up to speed. Birds Nest is an online fashion retailer based in Cooma. Cooma isn't even a destination, it's on route to the snow. 

At last check, they had 92,000 fans in their online community. And every morning - fellas you may be checking the news or the weather - she is checking the Outfit of the Day. Every morning, Birds Nest send it out to their "online community" so she can purchase the whole ensemble including the necklace and the shoes. Just sayin.'

Have you thought about how you can build an online community?

Why not utilise tools such as Facebook Groups? This closed conversation platform can allow you and your customers to share ideas and issues. One of our clients identified an industry sector that they wanted to work more closely with, so they are now doing this. They now have a far greater understanding as to what this groups pain points are, and where they need assistance. 

Think about your customer base, and whether creating a community would benefit them...and you!!

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Wednesday, June 17, 2015

Master Digital Marketing - The 4 Digital C's

Stage 2 - Conversations

This month, we will be talking you through Digital Marketing, and how utilising the 4 C’s could revolutionise your business. Stage 2 – Conversations.

Social Media is SOCIAL. Don’t lose sight of this. Don’t keep banging on about your product – particularly if it isn’t funny, doesn’t evolve a cranky cat or in seriousness – doesn’t offer the recipient value.

Social Media users want to talk WITH you at least as much as they want to listen to you. And they expect attention, interaction and answers!

Campaigns are OUT Conversations are IN

Hands up those that regularly join discussions on LinkedIn or Twitter. As businesses we need to be part of the conversation, otherwise how do we build awareness for our subject matter expertise.

More conversations, less promotion. We need to Monitor, Listen, Understand and Act. The quicker you get back to them, the better. And if someone takes the time to Comment, Acknowledge it with a Like.

Create monitoring streams around keywords and phrases. Look for interest cues like “want”, “need” and “love”. Check Social Mention regularly.

Find industry influencers, join their conversations. Set up google alerts and start a conversation of your own.


Thursday, June 4, 2015

Master Digital Marketing - The 4 Digital C's

Stage 1: Content Marketing
In May, our very own Caddie Marshall presented at the Central West Business Summit. Her topic? Mastering Digital Marketing. In this presentation, Caddie discussed the decline in the 4 Marketing P’s, and the rise of the 4 Digital C’s.
This month, we will be talking you through Digital Marketing, and how utilising the 4 C’s could revolutionise your business. Stage 1 – Content!
We have all seen the word content floating around, usually with the word ‘marketing’ on the end. So what is Content Marketing?
It’s a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action. That’s a mouth full.
Basically, it is the information about your product or service, and their benefits. It’s what your customers and potential customers are looking for when they are in the actively seeking or are in the research phase of a purchasing decision.
Content should ALWAYS be the focus of your digital marketing. If there is no content, you’re not being found, and most importantly, you’re not making it to the next round of Conversation!
Beyond being found, your content needs to be engaging enough for people to want to Like It, Comment on it and better still - Share it. It needs to offer value.

You don’t need to create all of your content – we are all becoming curators of information.  As humans it is in our makeup to Share Ideas. This is how we have evolved. And it will be how businesses evolve.

SO, remember to invest the time to review trending topics to capitalise on what is popular and topical and participate in conversations. HINT: Check trending #hashtags.