A
campaign designed to showcase the assets of the 12 villages of Cabonne has been
hailed an overwhelming success with an accumulated reach of more than 4 million
achieved in less than 6 weeks.
The campaign was produced
and delivered by local marketing agency, Adloyalty, and was shot by former
Eugowra local Andrew Barnes from Geagle Productions. Villages involved included
Molong, Canowindra, Borenore, Cargo, Cudal, Cumnock, Eugowra, Manildra, Mullion
Creek, Ophir, Nashdale and Yeoval.
Adloyalty Director, Caddie
Marshall, said she was honoured to have been chosen to facilitate the campaign
and incredibly proud of her company which created and delivered the high-end production
within a month.
“The campaign has hit
National media and the adverts have even been viewed internationally with social
media reach of more than 250,000 impressions, website visitation standing at
close to 10,000 unique users and video views exceeding 25,000 with the campaign
not yet concluded,” Caddie said.
“From all reports the campaign’s primary
media vehicle, local television advertising supported by social media, has hit
a real nerve with viewers. Feedback has been flooding in and it seems the
highly emotive essence really managed to get to the heart of the region.
“It
really has been an
overwhelming success with excellent engagement and community collaboration proving
we have not only been singing the praises of our attractions to the
converted.
“We
have effectively showcased our beautiful rich landscape and people enjoying an
authentic country experience by inviting people to Take a day, a week…or a lifetime
– to “Discover the Riches”.
“It
was no small feat for Adloyalty to put together in such a small timeframe. We
were extremely fortunate to have such an amazing product to sell - the iconic
villages, landscape and characters.
“The success of the campaign proves what a
talented group of marketing professionals we have in our local area which is a
real asset within itself.”
To view the campaign please visit www.discovertheriches.com.au
For more information - contact Sharon Duguid at Adloyalty on Mobile
0427 441590.
