Thursday, February 4, 2016

Do I need a website if I have a Facebook page?

Facebook is a terrific way for businesses to start building awareness and interest in your products or services. You can make connections with prospective clients and help expand your business networks with the potential to reach a massive audience. 

In fact, Facebook offers a 'business portal' that is super quick to set up and free. So that's it, deal done, case closed. Facebook is the be all end all....well not quite.

Despite the postives that accompany having a strong Facebook presence, there is one important element that all social media lacks. Your control of the environment.

Facebook doesn't let you display your business the way you want, or ultimately need to establish a unique online brand. Sure, you can change the company header and your profile picture, but the static template layout that Facebook provides always remains the same.

A website, on the other hand, enables you to:

  • Control the look and feeling, adding a much needed hit of character and brand personality
  • Direct people to particular areas of your business, perhaps to a certain product or particular service
  • Plan control the content and where it is displayed
  • Differentiate your business from its competitors with a customised, responsive design

So while Facebook and other social media sites are useful tools (ones that we use here at Adloyalty), a custom website creates an important point of difference and uniqueness. Used together, this online presence is a great strategy to firstly, gain interest from a crowd of almost infinite people and secondly, point them to a professional site that accurately represents your business.