Monday, January 5, 2015

New Year's Resolutions for Business Owners

We have all set those New Year's resolutions that by the 2nd of January, we have long forgotten. SO, we don't want to talk about exercising more, or quitting caffeine (are you crazy)!!?? We want to make sure your business gets off to the best start this year, and with that comes a few tips that we have found helpful for our own business growth.

Invest in digital!!

If you haven’t already, you need to invest in digital media, and by that we mean online. Platforms like websites, social media, cloud technology and email marketing aren’t going anywhere and neither will your business if you ignore them. We don’t just mean invest your money in digital, but invest your time. There’s no point being present if you’re not active. Make sure you commit to fully utilising all digital solutions available for your business. Don’t have the time? Give us a call, or check out our list of digital services! 

Engage with your customers

If you read our blogs you will notice that we have mentioned this point before, but that’s because it’s important. If you want to be memorable, you need to leave a positive impression. In a world of social media, an unhappy customer can share their opinion with the masses that may negatively impact your business. That’s why it’s more important than ever to create an excellent experience for your customers to help develop a valued relationship. Walt Disney said it best – “Do what you do so well that they will want to see it again and bring their friends.”

Stay nimble

Recently, we have seen a decline in the mega-retailers, with more and more people recognising the importance of shopping local. Small businesses need to remain nimble, particular in how they compete from a price and customer service point of view. This includes identifying your point of difference and showcasing this throughout your marketing and branding as well as delivering a personalised experience that the mega-retailers can’t touch.

Resourcing is important

You may not be achieving everything you want to achieve because you are trying to do too much yourself. Sound like you? Many of our clients talk about lack of resourcing as a limitation to growth, so you’re not alone. We know it’s difficult to find good employees, but a great worker can significantly help you grow your business. Examine your operation for routine tasks that take too much of your time, and look for areas of business growth you need outside expertise to achieve.

And one of ours - Don’t forget to keep learning

There are only so many hours in the day, and if you’re like us, you’re 
so caught up in the doing. This year, we have promised ourselves that we will dedicate time to ongoing learning and researching – whether that be reading articles or attending conferences and workshops – your business depends on your brain, so make sure you are continually expanding it. Psst. Don't forget to check out some of our FREE events!!