Tuesday, March 24, 2015

Building strategic partnerships key to business success

The current business environment has never been more competitive. We all need to look at smarter, more efficient ways to grow our business. In fact, the business environment has changed so fundamentally, that there is a need for us to change the way we find and ultimately attract more customers and clients to our business.

Building strategic partnerships is an effective way of attracting more clients and an integral step to growing your business. It provides you with new leads, increases your business profile and boosts your reputation within your industry sector. More importantly it delivers business ambassadors who recommend and sell your talents on your behalf.

This week, we will be looking at different ways you can build strategic partnerships to help deliver long term benefit to your business.

Networking Events
Attending networking events is an excellent way to make new connections with like-minded people and an essential step to building those long term, valuable relationships.

Adloyalty, in partnership with PulseHR are hosting the Central West Business Summit on the 19th May 2015 which will provide businesses throughout the Central West with the ideal platform to canvas opportunities and challenges. 

This Event will also provide businesses with the ability to network with complementary businesses and potential clients, whilst having access to renowned business experts and speakers.

“Our Keynote Speaker is Michael Pascoe, who brings with him a wealth of experience within the financial and business growth sector. It is a fantastic opportunity for businesses, as Michael will also be providing a Post-Budget Review.” Director of Adloyalty, Caddie Marshall said.

For more information, please visit www.centralwestbusinesssummit.com.au

Industry Associations and Groups
It is important to build relationships with those who work in a similar field in order to generate potential leads, clients and referrals. We recommend looking for businesses or associations with common goals so you can provide them with a solution to enable them to achieve that goal sooner. An example of this is Renweld, an engineering consortium based in Orange NSW who have come together with the shared goal of showcasing the region’s capabilities in order to win larger projects in the Central West.

Journalists and Media
The media are major industry influencers, and need to be a part of your overall alliance strategy. To gain media coverage of your business, it is important to develop and maintain a professional relationship with journalists and there are several ways you can build relationships with journalists, we recommend the following:
  • Do some research on their work – find out what makes them tick
  • Add them to your email database and start sending them relevant content such as your company newsletter and latest news
  • Follow them on Facebook, Google+ and Twitter and comment/like their posts to start the conversation
  • Get to know the reporters at your local media outlets such as newspaper and TV
  • Go the extra mile and ALWAYS meet their deadlines
  • Stay relevant and most importantly, topical

Adloyalty are a full-service marketing agency based in Central West NSW. If you need help developing strategic partnerships, visit our website or give us a call on 6344 1931 today!