The current business
environment has never been more competitive. We all need to look at smarter,
more efficient ways to grow our business. In fact, the business environment has changed so
fundamentally, that there is a need for us to change the way we find and
ultimately attract more customers and clients to our business.
Building
strategic partnerships is an effective way of attracting more clients and an
integral step to growing your business. It provides you with new
leads, increases your business profile and boosts your reputation within your
industry sector. More importantly it delivers business ambassadors who
recommend and sell your talents on your behalf.
This week, we will be
looking at different ways you can build strategic partnerships to help deliver long
term benefit to your business.
Networking Events
Attending networking
events is an excellent way to make new connections with like-minded people and an
essential step to building those long term, valuable relationships.
Adloyalty, in partnership
with PulseHR are hosting the Central
West Business Summit on the 19th May 2015 which will provide
businesses throughout the Central West with the ideal platform to canvas
opportunities and challenges.
This Event will also provide businesses with the
ability to network with complementary businesses and potential clients, whilst
having access to renowned business experts and speakers.
“Our Keynote
Speaker is Michael Pascoe, who brings with him a wealth of experience within
the financial and business growth sector. It is a fantastic opportunity for
businesses, as Michael will also be providing a Post-Budget Review.” Director of Adloyalty, Caddie Marshall
said.
For more information, please visit www.centralwestbusinesssummit.com.au
Industry Associations and Groups
It is important to build
relationships with those who work in a similar field in order to generate
potential leads, clients and referrals. We recommend looking for businesses or
associations with common goals so you can provide them with a solution to enable
them to achieve that goal sooner. An example of this is Renweld, an engineering
consortium based in Orange NSW who have come together with the shared goal of
showcasing the region’s capabilities in order to win larger projects in the
Central West.
Journalists and Media
The media are major
industry influencers, and need to be a part of your overall alliance strategy. To
gain media coverage of your business, it is important to develop and maintain a
professional relationship with journalists and there are several ways you can
build relationships with journalists, we recommend the following:
- Do some research on their work – find out what makes them tick
- Add them to your email database and start sending them relevant content such as your company newsletter and latest news
- Follow them on Facebook, Google+ and Twitter and comment/like their posts to start the conversation
- Get to know the reporters at your local media outlets such as newspaper and TV
- Go the extra mile and ALWAYS meet their deadlines
- Stay relevant and most importantly, topical
Adloyalty are a full-service marketing agency based in Central West NSW. If you need help developing strategic partnerships, visit our website or give us a call on 6344 1931 today!
