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We have all set those New Year's resolutions that by the 2nd of
January, we have long forgotten. SO, we don't want to talk about exercising
more, or quitting caffeine (are you crazy)!!?? We want to make sure your
business gets off to the best start this year, and with that comes a few tips
that we have found helpful for our own business growth.
Invest in digital!!
If you haven’t already, you need to invest in digital media, and by
that we mean online. Platforms like websites, social media, cloud technology
and email marketing aren’t going anywhere and neither will your business if you
ignore them. We don’t just mean invest your money in digital, but invest your
time. There’s no point being present if you’re not active. Make sure you commit
to fully utilising all digital solutions available for your business. Don’t
have the time? Give us a call, or check out our list of digital services!
Engage with your
customers
If you read our blogs you will notice that we have mentioned this
point before, but that’s because it’s important. If you want to be memorable,
you need to leave a positive impression. In a world of social media, an unhappy
customer can share their opinion with the masses that may negatively impact
your business. That’s why it’s more important than ever to create an excellent
experience for your customers to help develop a valued relationship. Walt
Disney said it best – “Do what you do so well that they will want to see it
again and bring their friends.”
Stay nimble
Recently, we have seen a decline in the mega-retailers, with more
and more people recognising the importance of shopping local. Small businesses
need to remain nimble, particular in how they compete from a price and customer
service point of view. This includes identifying your point of difference and
showcasing this throughout your marketing and branding as well as delivering a
personalised experience that the mega-retailers can’t touch.
Resourcing is important
You may not be achieving everything you want to achieve because you
are trying to do too much yourself. Sound like you? Many of our clients talk
about lack of resourcing as a limitation to growth, so you’re not alone. We
know it’s difficult to find good employees, but a great worker can significantly
help you grow your business. Examine
your operation for routine tasks that take too much of your time, and look for
areas of business growth you need outside expertise to achieve.
And one of ours - Don’t forget to keep learning
There are only so many hours in the day, and if
you’re like us, you’re
so caught up in the doing. This year, we have promised
ourselves that we will dedicate time to ongoing learning and researching –
whether that be reading articles or attending conferences and workshops – your business
depends on your brain, so make sure you are continually expanding it. Psst. Don't forget to check out some of our FREE events!!
