If you want to be
known as the subject matter expert in your field, making sure your online
presence stands out from the crowd has never been more important! Your online
presence goes hand in hand with your online reputation, and we have provided
some techniques to use to ensure you build your competitive advantage and
increase your reputation & credibility online and above!
Create conversations
The digital space
allows you to create conversations with your customers outside your place of
business. Spaces like social media and your website should not just be about
blasting promotional messages to your audience. You should post unique &
interesting content which will form relationships with your target audience.
For example, try posting interesting articles, blog posts, videos, photos or
curate content from other experts in your field. People also love a feel good
personal story!!
Be social
Being social is one of the
best ways for businesses to establish trust and credibility online. People want
to be able to ‘google’ you, or in fact ‘facebook search’ you. If you are not in
that space, chances are your target audience will find your competitors. Many
of our clients are concerned about how to use social media, so in many
instances we manage it for them. However, there are some social rules that one
needs to follow, such as listening to your customers and engaging with them,
responding to any questions or complaints in a timely manner and being upfront
and honest. If you want to know more about our social media services, contact us today.
Start a blog
A blog will help
build your profile within your industry, presenting you as a subject matter
expert. They also help build your SEO, which means attracting more traffic to
your website. Bonus! Write about what interests you and your target audience,
comment on industry updates or share your tips on how to achieve something.
Blogs are really easy to set up, and can deliver real results for your
business. How often should you blog? It depends upon the business but we
recommend at least monthly, if not fortnightly. We develop & manage blogs as a part of our social media service, contact us today.
It’s all about that
content
In order to
build trust and credibility with your customers, you need to offer website
content that is valuable to your prospects and builds your subject matter
expertise. It is important that you know your target market, and tailor your
content around their FAQ’s. Make sure
you’re offering valuable information, not just promotional messages.
Prospective customers also appreciate if you go over and above with your
information. For example, if you’re a building company, why not provide helpful
hints and tips for DIY home repairs or finding the best supplies.
Collect testimonials
How often do you check the reviews of a
product before purchasing? Providing testimonials gives your prospective customers
confidence. People are increasingly researching products and services online and
there are plenty of ways you can collect testimonials. For example, sending
your customers a survey monkey, or asking your customers to complete a feedback
form in-store. The more the merrier!
