A new season presents the perfect opportunity to get smarter
with your marketing and boost your business at the same time.
We are going to share with you our top 4 ways you can
introduce some smarter marketing in your business to achieve new growth!
Get online!!
If you don’t have an online presence, you are missing out on
potential leads, and clients.
I read a statistic yesterday that said only 47.1% of
Australian businesses have an online presence (Source: Australian Business
Statistics (ABS): IT Use and Innovation in Australian Business 2013-2014).
This statistic is worrying, since the level of Australian’s
going online is growing every day, as is the level of Australia’s shopping
online! In fact, the value of online retail continues to grow with an estimated
worth of $22.1bn last year alone.
If you’re not online – WHY NOT?
Make sure you website is mobile responsive
89% of the population own a smartphone, and 60% own a tablet (2014 Australian Mobile Phone Lifestyle
Index).
If you are online, you need to make sure that your website is
mobile responsive.
What does that mean? Essentially, it means that your website
can be accessed PROPERLY from a mobile device.
If people need to pinch and adjust the screen to find
information, they are going to lose interest. Not only that, Google may not
even list you in the search results when people are looking for your
products/services.
Mobile friendly sites are now ranking higher than non-mobile
responsive sites. Get mobile today.
Utilise data &
stats
Businesses who will achieve the greatest growth moving
forward are those who are utilising data and statistics. Data is changing the way marketers are planning for the future, basing
our strategy on real facts – not our gut feeling.
There
are different ways to leverage statistics for a more data-driven marketing
strategy. We are currently using data to identify challenges or ‘pressure
points’ in order to understand a particular target market better. This is
allowing us to develop more targeted strategies for our clients, as we can
understand what makes their customers tick.
Get your database in
order
It has NEVER been more important to have an up to date
database. It is considered one the most valuable
business resources in the current era, providing the single most targeted and
cost effective form of marketing and a means in which a business can invite
repeat visitation and referral.
Are you collecting customer details? If
so, make sure you are collecting email addresses! Run a competition to build
your existing database, or install a sign-up function on your website and
Facebook. There are plenty of ways to grow your database, and when you do, make
sure you start utilising it to grow your business. Work smarter, not harder.
Do you want to work smarter, not harder?? Check out our website today! Make sure you also like us on Facebook to see more smarter marketing tips!
